A Leading Technology Comparison Engine
Description
A leading technology comparison engine in UK.
Business Problems
A leading comparison website for comparing health, life and car insurance products within Australia. Based on this success the customer wanted to
• Develop a robust platform to extend comparison services in other verticals as an expansion plan.
• Make business users self sufficient to manage content of various verticals and other being to provide scalable platform.
• Provide a platform where users could post their experiences
Solution Details
• Netfotech Solutions evaluated CMS using Pugh (also called Criteria-based) matrix and selected dotCMS– as a platform.
• Netfotech Solutions CMS capabilities helped learn and built a solution around dotCMS
• The team helped design , develop & integrate the blog with main comparison website
• Built a CMIS compliant solution with Product Management, culling & scoring, and comparison engine features along with integration with web analytics (Omniture) and power reviews..
Results
• Faster Campaign & Promotion management
• Reduced operational IT cost by moving content administration and configurations to business users.
• Quicker revenue realization and enhanced productivity
• Improved user efficiency.
• Process driven content workflow for better quality.
