CASE STUDY
A Leading Technology Comparison Engine
Description
A leading technology comparison engine in UK.
Business Problems
- A leading comparison website for comparing health, life and car insurance products within Australia.
- Based on this success the customer wanted to:
- Develop a robust platform to extend comparison services in other verticals as an expansion plan.
- Make business users self sufficient to manage content of various verticals and other being to provide scalable platform.
- Provide a platform where users could post their experiences
Solution Details
- Netfotech Solutions evaluated CMS using Pugh (also called Criteria-based) matrix and selected dotCMS– as a platform.
- Netfotech Solutions CMS capabilities helped learn and built a solution around dotCMS.
- The team helped design , develop & integrate the blog with main comparison website.
- Built a CMIS compliant solution with Product Management, culling & scoring, and comparison engine features along with integration with web analytics (Omniture) and power reviews.
CASE STUDY
Results
- Faster Campaign & Promotion management
- Reduced operational IT cost by moving content administration and configurations to business users.
- Overall processing time reduced by 50%.
- Quicker revenue realization and enhanced productivity.
- Improved user efficiency.
- Process driven content workflow for better quality.
