New Netfotech


A Leading Technology Comparison Engine


A leading technology comparison engine in UK.

Business Problems

  • A leading comparison website for comparing health, life and car insurance products within Australia.
  • Based on this success the customer wanted to:
  • Develop a robust platform to extend comparison services in other verticals as an expansion plan.
  • Make business users self sufficient to manage content of various verticals and other being to provide scalable platform.
  • Provide a platform where users could post their experiences

Solution Details

  • Netfotech Solutions evaluated CMS using Pugh (also called Criteria-based) matrix and selected dotCMS– as a platform.
  • Netfotech Solutions CMS capabilities helped learn and built a solution around dotCMS.
  • The team helped design , develop & integrate the blog with main comparison website.
  • Built a CMIS compliant solution with Product Management, culling & scoring, and comparison engine features along with integration with web analytics (Omniture) and power reviews.



  • Faster Campaign & Promotion management
  • Reduced operational IT cost by moving content administration and configurations to business users.
  • Overall processing time reduced by 50%.
  • Quicker revenue realization and enhanced productivity.
  • Improved user efficiency.
  • Process driven content workflow for better quality.