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Leading Manufacturer in Industrial Ink Jet Systems

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A world-leading manufacturer of industrial ink jet systems, fluids, and accessories for the product identification industry

Business Problems

  • Difficulty in maintaining the content & publishing lifecycle
  • No uniformity in template style, content & design hierarchy
  • Multilingual contents based on region/country.
  • Specific knowledge require to update the web pages, they want their business users / marketing persons to be able to make changes on any pages as and when required.
  • Portals for Managing Suppliers, Distributors and New Hires, process to manage defective parts, raising of SCAR
  • Supplier Corrective Action Request) and RMA (Return Material Authorization) to be migrated on the new platform

Solution Details

  • Leverage Adobe Experience Manager solution within Adobe Marketing Cloud for robust, flexible content management throughout the organization
  • Use Adobe Experience Manager to create and publish rich, dynamic content delivered via traditional online and mobile-optimized channels, including mobile apps, customized for 10 distinct operating Identities
  • New UI design based on corporate guidelines
  • Developed various custom components to meet the business need under AEM


  • User friendly user-interface / In-context editing Multilingual pages based on the on the country / region selected.
  • Easy to configure out-of-the-box solutions (segmentation-based campaigns, built-in DAM, support for mobile and social collaboration features)
  • The new Information Architecture helped client in increasing the usage of the intranet as the site was more user friendly.